Diaper Market Size, Share, Global Industry Report, Growth, Analysis, Price, Outlook and Forecast 2023-2028


The ‘Global Diaper Market Size, Share, Growth, Analysis, Price, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global diaper market, assessing the market on the basis of its segments like product types, distribution channels, and major regions.

The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.

Diaper Market Size, Share, Price, Growth, Trends, Industry Report, Key Players, Major Segments and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

  • Historical Market Size (2022): Around USD 70 Billion
  • Forecast CAGR (2023-2028): 6%

One of the main diaper market drivers is the rising population, especially in urban regions. A large percentage of parents in metropolitan regions work outside the home, necessitating the use of diapers that can keep babies dry and comfortable for long periods.

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The growing urbanisation, especially in developing countries, is a major diaper market driver.  Moreover, diapers are necessary sanitation products utilised every day for infant care, and they are known to lower the risk of bacterial illness while enhancing the comfort of infants. Due to growing awareness of diaper rashes, which are typically brought on by wet or infrequently changed diapers, the demand for baby diapers is increasing.

Diaper Industry Definition and Major Segments

Diapers are absorbent garments worn by infants, young children, and incontinent adults to catch and contain urine and faeces. They are typically made of multiple layers of materials such as cotton, synthetic fibres, and superabsorbent polymers that work together to prevent leaks and keep the wearer dry and comfortable. Diapers come in various sizes and styles, including disposable and cloth versions.

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On the basis of product type, the can be divided into:

  • Baby Diaper
  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Swim Pants
  • Biodegradable Diapers
  • Adult Diaper
  • Pad Type
  • Flat Type
  • Pant Type

Based on the distribution channel, the market is segmented into:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

The major regional market of diapers include:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Diaper Market Trends

The development of smart diapers for improved convenience of parents is a major diaper market trend. These diapers have small patches attached in front of them and are made up of tiny squares that show different responses when it comes in contact with proteins, bacteria, and water contents. The benefit of these smart diapers is that nappy changing is required rarely, hence easing the stress of parents.

In the forecast period, it is expected that the Asia Pacific region in the overall diaper market would experience rapid expansion. Manufacturers are concentrating more on the Asia Pacific region, where nations like Indonesia, India, and Thailand, among others, are likely to register high diaper demand amid increasing birth levels and the growing middle-class population.

Due to the growing population of wealthy parents in these nations, the adoption of baby diapers is anticipated to rise in the upcoming years. The growing environmental concerns are also prompting consumers to adopt eco-friendly baby care and wellness goods in recent years, which is likely to further augment the diaper market expansion in the coming years.

Key Market Players

The major players in the global diaper market report include Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, and Unicharm Corporation, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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Over 3000 EMR consultants and more than 100 analysts work very hard to ensure that clients get only the most updated, relevant, accurate and actionable industry intelligence so that they may formulate informed, effective and intelligent business strategies and ensure their leadership in the market.

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