The Launch: The Hottest Fashion Drops for August

Fashion Season


The fashion landscape is always changing, with new trends and styles coming into play every season. And while it’s fun to follow what everyone else is wearing, it can also be difficult to know where to start when looking for your next cool item. We love finding new brands, especially those that offer something different than what’s currently trending on Instagram. But sometimes we just need some inspiration from our friends who have impeccable taste! So we asked a few of them to share some of their favorite pieces for August (and beyond). August is a time for rejuvenation, recuperation, and taking advantage of the remaining summertime activities. We are looking forward to going out on the town during the confident Leo season, as well as the plethora of new fashion collections that will keep you occupied during the dreary, every day feels like Sunday month.

There’s a new fashion season upon us

Summer is here, and with it comes a new season of fashion. The days are getting longer, the weather is getting warmer and we’re all excited for some long-awaited sunshine.

The launch of fashion season is always an exciting time in the city as retailers prepare their collections for launch. The anticipation builds up as we wait for these new collections to hit stores across the globe.

The ultimate fashion people

The ultimate fashion people have finally started to trickle into the city. They are staying in hotels, eat in restaurants, and drink at bars. They are shopping for clothes and accessories. They’re visiting museums and art galleries.

And they’re all here: Kate Middleton half of Britain’s most popular royal couple is opening her first solo exhibition at Kensington Palace this week; Rihanna will debut her latest collection of limited-edition chunky gold hoop earrings; Taylor Swift has announced that she’ll spend August on tour with Ed Sheeran supporting them both; Pharrell Williams will be there promoting his new perfume line by Calvin Klein with supermodel Gigi Hadid as his guest of honor during Paris Fashion Week (and possibly even hosting his show).

Fashion Season

You can shop our favorite pieces of the month

The Launch is a fashion publication that focuses on the most in-demand styles and trends. Each month, we curate a collection of the best new releases from around the world.

The Launch’s mission is to make sure you have access to all of your favorite brands at affordable prices, whether it be through warehouse sales or discounted deals on their website. We also feature exclusive pieces from top designers like Marissa Webb’s recent collaboration with Givenchy that are hard to find elsewhere!

The launch has been incredibly successful since its launch: In just three years, they’ve grown from an online magazine into one of Amazon’s top sellers when searching for clothing items in general (and even more so if you’re looking for something specific). That growth isn’t just limited by our readership; it extends far beyond us because anyone can shop through them whenever they want!

We love it when our friends with impeccable taste

We love it when our friends with impeccable taste recommend brands or products they’ve tried and loved. If you know someone who has a great eye for style, they might be able to give you some inspiration for the upcoming season.

A launch is a place where people can share their favorite things no matter what it is! Whether you’re looking for an item to add some color to your wardrobe or want tips on how best to wear something new, there’s always something new at launch that will help guide your decision-making process.

This month, we asked a few of them to share what they’re currently obsessing over.

We asked a few of our most influential friends to share their current obsessions.

  • Style inspiration: “I’m obsessed with the Alexander Wang x H&M collection. It feels like every single piece could be worn as an entire outfit, which is so nice when it comes to shopping you don’t have to worry about what pieces go together or how they look together! Plus I love all the colors he used (especially pink) so there’s something for everyone.”
  • Fashion recommendations: “I’m always looking at vintage scarves online or in stores but if you’re looking for something more affordable, check out Etsy.”

From silk pajamas to a green beauty mask

Silk pajamas. This is a classic, and it’s one of the most comfortable things you can wear on your feet. Plus, they come in all kinds of colors you could even pair them with a striped t-shirt for a more casual look!

Green beauty mask. Green beauty products have been popping up everywhere lately: from face masks to hair treatments, this brand has something for everyone who wants to take better care of themselves or their skin. Their new line includes everything from cleansers (which help remove dead cells) to moisturizers (which hydrate).

Do you want style inspiration? Start reading the launch

If you want to be the first to know about the latest and greatest fashion, beauty, and tech products, then this is the launch for you. The launch is a magazine that offers style inspiration and tips for living your best life. From articles on how to wear a summer dress or an interview with an influencer; there’s something here for everyone!

The Launch offers readers a chance to learn more about what’s happening in their favorite categories like beauty & fashion, tech & gadgetry, etc., as well as covering topics such as health & fitness at home/workplace too!


We hope this blog post has helped you understand the trends in fashion and how they might impact your wardrobe. We live in such a fast-paced world, so it’s important to stay on top of what’s new so that you can look stylish no matter where you go or what you do.

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